Quantitative Research
Quantitative research is when a small company uses survey
and questionnaires to help them improve their products and services to their
chosen customers by enabling them with their informed decisions. It is mainly
about asking people around an area for their opinions in a structured way
mainly by questionnaires to produce hard facts and statistics to guide the
companies to improve. Small companies ask people in large numbers and mainly in
a heavily populated area, this makes the survey unbiased and fair. The reason
why companies do market research is to make sure they gather enough data to
make their product.
An example of this is from mass effect 2: 
Qualitative research is very opinionated and informal
because the people that you are asking can say whatever they want to say and
they are not speaking to anyone in a formal way because they are being
surveyed, also qualitative research can ask a range of questions and then
collects word data from the people that they have asked and then the researcher
looks for some similarities and specifies the information in themes and
patterns to the certain set of participants.
An example of qualitative research that was produced by a
game review company in the gaming industry
‘Dark Souls is an extraordinary role-playing game that
transports you to an awesome and menacing world you may never forget. 9.5/10’
Audience Research
Audience research is conducted by companies to get
feedback from the players and this information that they gather will help them
improve a game, also they will be able to find ou what the players thought of
the game or either what the next game should be like or an add on to the game
should be like. Audience research is a great way for developers and publishers
of the gaming industry to listen to the players as well as co-operate with them
and it will give them a better chance of success with a game or add-on that
they make. Some developers and publishers communicate with their fans of their
games by setting up pages on Facebook and Twitter, to help get their audience
research.
This is a link to audience research
http://www.iabuk.net/blog/10-uk-video-game-audience-stats
Target audience is also a way of profiling your audience as
it is a written and detailed assessment of your customers’ appearances and behaviour.
This information falls into two main categories; demographics and psychographics.
Demographics are statistical data connecting to the
population and particular groups within it, this is most commonly used
demographic is demographic variables this includes a various amount of
information such as; age, gender, occupation, location, income and education
level.
Psychographics are the analysis of the consumers’ lifestyle
and this helps to create a detailed customer profile. Market researchers carry
out psychographic research by asking consumers to agree or disagree with
activities, interests, opinions statements. The results of these exercises are combined with geographic (the place of
where the consumer lives or works) and a demographic (the age, education
occupation, etc…) characteristics this helps to develop a more lifelike representation
of the targeted consumer section.
bibliography:
http://www.destructoid.com/mass-effect-2-player-choice-statistics-are-surprising-188362.phtml
http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-
http://jakemissing.wordpress.com/2012/03/28/research-in-the-industry-2-2/
http://www.businessdictionary.com/definition/psychographics.html
http://www.iabuk.net/blog/10-uk-video-game-audience-stats
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