Creating Products for Audiences

Genre

Genre means the style of a certain category such as art, music, or literature. This term applies to video games as it sorts out video games into different categories such as FPS (First Person Shooter), Sports, RPG (Role playing game), or MMO (Massive Multi-player online game). so in the major games such as Fifa and Call of Duty, the term genre puts Call of Duty into a FPS genre and the game Fifa in the sports category. 

Content

Content means that you are satisfied. This term can be applied into video games as it shows how satisfied with the game the person who playing it is like if they are happy with playing the game, this can be judge on how the game looks such as the lighting colouring and the texture to the maps.

Construction

Construction means the structure of how a media based product works, therefore in terms of a video game this will refer mainly to its final build, how the game is set up and most importantly how the game plays.

Narrative conventions

Narrative conventions means the form, plot, time frame and the characterisation. These all make up Narrative conventions as well as other things. Basically it is the basis for the story and how its built up.

Common Codes

Common codes means the components involved in creating the media product and how they interact to each other.



The Last Of Us

Genre: 3D, Action Adventure, Horror

Content: (Font: Broken, worn, lifeless) (Environment: Desolate, lifeless and overgrown) (Story: Likable, involving, deep)

Construction: (User Interface: HUD - Heads Up Display, injury indicator)

Narrative Conventions: Hopelessness, loneliness, desperation, eeriness, post-apocalypse, fungal infection, journey.

Common Codes: Third person, Shooter and Survival

Just Dance

Genre: Rhythm, Party

Content: (Font: Effect, stands out, energetic) (Environment: Up-beat, flashy, over the top and luminous)

Construction: (HUD: Interactive)

Narrative Conventions: Party, good times

Common Codes: Joyful, energetic, upbeat, lively and animated.